Phoenix Transformation
Navigate Change with Confidence
Why Phoenix Transformation? Our Mission
The name Phoenix Transformation is born from my own story of rising, reinventing, and thriving through change. Like the mythical phoenix that emerges stronger from the fire, I’ve lived through many personal and professional rebirths—moving across six countries, navigating career transitions, and constantly reshaping my life with purpose and resilience.
Each chapter brought its own challenges, but also deep insights. From Asia to Europe to now laying down roots in the San Francisco Bay Area with my partner, I’ve learned how to embrace change, honor identity, and lead with intention.
Today, I channel these lived experiences into coaching and consulting that empower others—whether you're relocating, redefining your career, or building a business in a new land. Phoenix Transformation is here to guide you through life’s big pivots with clarity, confidence, and global perspective.
You don’t have to rise alone. I’m here to walk the path with you.
Empowering Global Transitions. Inspiring Limitless Possibilities.
To empower individuals and organizations with the knowledge, tools, and confidence needed to thrive in a global landscape—bridging cultures, building businesses, and unlocking new opportunities.
Why Choose Us?
Tailored Guidance: We understand that no two journeys are alike. Our personalized approach ensures you receive strategic insights and actionable steps.
Global Expertise: With experience across Europe, Asia, and the U.S., we offer a deep understanding of diverse markets and cultures.
Holistic Transformation: Whether you're an entrepreneur, student, or business, we help you redefine possibilities and conquer new frontiers.
Let Us Help You Rise, Reinvent, and Succeed Globally!
Hi, I am Feng.
For over 15 years, I’ve worked at the intersection of technology, customer success, and international growth—leading global teams and launching strategic initiatives across Europe, Asia, and the U.S. But what truly inspires me is supporting people and organizations as they navigate transformation.
I bring deep expertise in international business, life transitions, and intercultural communication, grounded in a personal journey that’s taken me across six countries and shaped my global perspective. Today, as the Managing Director of Phoenix Transformation International, I partner with individuals and organizations to turn complex transitions into confident, purpose-driven growth.
Whether you're relocating, reinventing your career, entering new markets, or exploring the potential of AI and emerging technologies, my goal is to help you navigate change with clarity, strategy, and heart.
Work with Feng at Phoenix Transformation International
With 15+ years of experience across leading corporations and high-growth startups, I’ve built a uniquely global career spanning tech, AI, and business transformation.
Executive & Tech Leadership
Enterprise Customer Success Manager, DataRobot – Led AI adoption for Fortune 500 clients like DHL, BMW, Dell, and AB InBev, driving digital transformation across global markets.
Chief of Staff, AI/ML Startup – Shaped strategic growth and operations at a cutting-edge AI company, scaling people, product, and performance.
Business Analytics, Dell Inc. – Delivered data-driven insights to optimize global customer experience and revenue strategy.
Product Management, Amazon.com – Spearheaded B2B product innovation within the Amazon Business Marketplace.
Global Consumer & Industrial Brands
Global Account Manager, Porsche – Drove double-digit growth across Asia Pacific, launched new product lines, and led strategic partnerships with Alibaba.
Senior Product Manager, AkzoNobel – Built global go-to-market campaigns across 15 countries and streamlined product portfolios for market success.
Product Manager, Lanxess – Crafted regional market strategies across Europe and Asia as part of a prestigious global leadership rotation.
Early Experience Across Diverse Industries
Worked in sales, strategy, and finance with global giants including Zurich Financial Services, L’ORÉAL, and Commerzbank, gaining cross-industry perspective early in my career.
Global Education
MBA, University of Michigan – Ross School of Business
B.A., University of Worms, Germany – Full Scholarship
B.A., Beijing Foreign Studies University, China
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Navigate Life Transitions
Coaching for individuals relocating abroad, changing careers, or pursuing global education—with clarity and confidence.
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Expand Global Business
Consulting for organizations entering new markets, with a focus on strategy, expansion, and intercultural alignment.
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Embrace the Future of Work & Technology
Advisory services to integrate AI, ML, and emerging tech with global leadership and intercultural communication.
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Speaking & Workshops
Custom sessions for individuals and organizations seeking growth, alignment, and inspiration—through impactful talks, strategic offsites, and interactive learning experiences.